Cart Abandonment Report

18,420 abandoned carts · $612.4K lost revenue · Jul 1–20, 2026

Export Report

Quarterly Recovery Rate Goal

Target: 35.0% recovery rate by Sep 30, 2026 · currently tracking 7.2 pts ahead of benchmark

28.6%

Current rate

81.7%

Of goal reached

0% 25% 50% 75% 100%

Lost Revenue (period)

$612,412

6.8% vs previous period

Potential Recovery

$175,150

28.6% of lost revenue

Avg. Abandoned Cart Value

$33.24

2.1% higher than avg. order

Days to Goal Deadline

61 days

Sep 30, 2026

Abandonment by Cart Value Tier

Higher-value carts abandon less often but cost more when lost

$0 – $25 41.8%7,704 carts

$25 – $75 33.2%6,115 carts

$75 – $150 17.4%3,205 carts

$150+ 7.6%1,396 carts · highest value at risk

Abandonment by Traffic Source

Where abandoning shoppers originated

Organic Search 36.1%6,650 carts

Paid Social 24.7%4,550 carts

Email 15.9%2,929 carts

Direct 14.2%2,616 carts

Referral 9.1%1,675 carts

Abandonment by Device

Share of abandoned sessions & rate per device

68.2%

Mobile

54.1%

Desktop

61.7%

Tablet

Browser Comparison

Abandonment rate by browser

AI Recommendations

94% confidence

Offer free shipping threshold reminder at checkout

Projected +5.0% recovery lift based on similar merchant cohorts.

81% confidence

Simplify mobile checkout to 2 steps

Mobile abandonment is 2.3x higher than desktop — projected +8.2% recovery.

76% confidence

Send Email 3 discount 12 hours earlier

Engagement decay analysis suggests +2.6% recovery from earlier incentive.