Discount & Coupon Report

11 active campaigns · 18,420 redemptions · $397.4K revenue attributed to discounts this period

New Campaign Export Report

Discount Program Health

Composite score blending margin protection, redemption efficiency & fraud exposure

+4.1 pts vs last period

Health Score

Good

Margin Protection

86/100

Avg. discount depth 19.4% of order value · within target band

Redemption Efficiency

74/100

43.2% view-to-purchase conversion · -1.8pts vs benchmark

Fraud Exposure

61/100

3 active alerts · $4.2K estimated at-risk revenue this period

Velocity Health

90/100

Redemption pacing on track for 11 of 11 live campaigns

19.4% avg. discount depth

$21.62 avg. discount cost per order

2.1% margin erosion vs non-discounted orders

46% redemptions from returning customers

Active Campaigns

11 running · sorted by usage

Live

Summer Blowout

SAVE20 20% off

4,210 / 5,000 used84%

4 days remaining

Live

New Customer Welcome

WELCOME10 10% off

3,120 / 10,000 used31%

Evergreen · no expiry

Ending Soon

Flash Weekend Sale

FLASH25 25% off

1,890 / 2,000 used95%

9 hours remaining

Live

VIP Loyalty Reward

VIP15 15% off

860 / 1,500 used57%

18 days remaining

Live

Bundle Saver

BUNDLE5 $5 off

2,240 / 4,000 used56%

11 days remaining

Live

Free Shipping Week

SHIPFREE Free shipping

1,410 / 3,000 used47%

6 days remaining

Ending Soon

Referral Bonus

REFER15 15% off

640 / 800 used80%

2 days remaining

View all 11 campaigns

Including 3 scheduled

Coupon Usage by Week

Last 7 weeks

Customer Segments

Who's redeeming discounts

Redemption Funnel

Coupon field → checkout conversion

Viewed Coupon Field 42,600

Added to Cart 34,930

-18% drop

Applied Coupon 26,838

-23% drop

Purchased 18,420

-31% drop

Overall funnel conversion: 43.2% from view to purchase · biggest leak is applied → purchased (payment/shipping cost objections).

Discount ROI — Revenue vs Cost

SAVE20

$128K rev / $26K cost

492% ROI

WELCOME10

$96K rev / $19K cost

405% ROI

FLASH25

$74K rev / $22K cost

236% ROI

Promotion Timeline

Jul 1 – Aug 10, 2026

Summer Blowout

Jul 1 – Jul 24

Welcome10

Evergreen

Flash Weekend

VIP Loyalty

Jul 4 – Jul 27

Bundle Saver

Jul 7 – Jul 22

Referral Bonus

Jul 12 – Jul 22

Fraud Detection

3 alerts

WELCOME10

High Risk

Used 40 times from same IP range (single-use code intended per account).

REFER15

Medium Risk

17 referral signups traced to disposable email domains.

FLASH25

Medium Risk

Abnormal velocity: 210 redemptions in an 8-minute window.

Revenue Impact — Discount-Attributed vs Organic

Cumulative, current period

$356K

Incremental Revenue

40.9%

Share of Total Revenue

Expired Coupons

Final usage snapshot

Code	Campaign	Discount	Final Usage	Revenue	Expired	Status
SPRING15	Spring Refresh	15% off	3,840 / 4,000	$61.2K	Jun 30, 2026	Expired
MAY10	May Mid-Month Sale	10% off	2,210 / 2,500	$34.8K	May 31, 2026	Expired
EASTER20	Easter Weekend	20% off	980 / 1,000	$18.4K	Apr 21, 2026	Expired
CLEAR30	Clearance Blitz	30% off	1,560 / 1,600	$22.9K	Mar 15, 2026	Expired
WINTER25	Winter Warmup	25% off	2,940 / 3,000	$48.6K	Feb 14, 2026	Expired
NEWYEAR10	New Year Kickoff	10% off	4,120 / 5,000	$59.4K	Jan 07, 2026	Expired
HOLIDAY35	Holiday Mega Sale	35% off	6,780 / 7,000	$102.3K	Dec 26, 2025	Expired
BLACKFRI40	Black Friday Blowout	40% off	8,910 / 9,000	$146.7K	Nov 29, 2025	Expired
FALL15	Fall Essentials	15% off	1,730 / 2,000	$27.1K	Oct 18, 2025	Expired
BACKTOSCHOOL20	Back to School	20% off	2,650 / 3,000	$39.8K	Sep 05, 2025	Expired

View all 26 expired coupons →