Lead Conversion Report
Funnel performance · Last 30 days
1,840
Total Leads
882
Qualified · 47.9%
344
Opportunities
93
Deals Won
5.1%
Lead-to-Win Rate
Avg. Time to Convert
18.4 days
Rate vs Last 30d
+0.6 pts
Qualified → Opp Rate
39.0%
Avg. Deal Value
$6,240
Conversion Funnel
Leads by Source
Conversion by Source
10 sources · 30 day window| Source | Leads | Deals Won | Conversion Rate | vs Prior Period | Status |
|---|---|---|---|---|---|
| Organic Search | 612 | 38 | 6.2% | +0.4 | Healthy |
| Referral Program | 384 | 36 | 9.4% | +1.1 | Top Performer |
| LinkedIn Ads | 298 | 14 | 4.8% | 0.0 | Stable |
| Webinar Signup | 246 | 17 | 7.1% | +0.8 | Healthy |
| Partner Network | 300 | 12 | 3.9% | -0.6 | Watch |
| Google Ads | 418 | 23 | 5.6% | +0.3 | Healthy |
| Trade Shows | 142 | 12 | 8.2% | +1.4 | Top Performer |
| Cold Outreach | 276 | 7 | 2.4% | -0.9 | Underperforming |
| Content Downloads | 190 | 9 | 4.5% | +0.1 | Stable |
| Direct Traffic | 224 | 15 | 6.7% | +0.5 | Healthy |
| Total / Blended | 3,090 | 183 | 5.9% | +0.3 avg |