Customer Purchase Report
1,111 customers analyzed · $612 avg. lifetime value · Jul 1 – Jul 20, 2026
Customer Lifetime Value
$612.40 avg.
18.4% vs last periodVIP Segment Avg.
$1,442.10
Purchase Journey
Awareness4,820
First Purchase1,978
Repeat1,111
Loyal486
VIP158
3.3% of aware visitors convert to VIP status within 12 months.
Top Buyers
Ranked by total spend, with change vs. last quarter
Top 10 Revenue
$125,405
Revenue Share
20.5% of total
New Entrants
2 this quarter
EV
Evelyn Carter
VIP
42 orders · $434.29 AOV
$18,240
+2
2
MR
Marcus Reyes
VIP
38 orders · $444.61 AOV
$16,895
+1
3
SN
Sofia Novak
35 orders · $440.29 AOV
$15,410
-2
4
DK
Daniel Kim
31 orders · $451.00 AOV
$13,980
+3
5
AB
Amara Bello
29 orders · $440.00 AOV
$12,760
—
6
LT
Liam Tanaka
27 orders · $419.44 AOV
$11,325
+1
7
RP
Ruth Palacios
24 orders · $421.25 AOV
$10,110
-3
8
JW
Jonah Wexler
New
22 orders · $430.91 AOV
$9,480
NEW
9
CV
Camila Vega
21 orders · $427.38 AOV
$8,975
—
10
NO
Noah Osei
New
19 orders · $427.37 AOV
$8,120
NEW
Segmentation
New · 312
Returning · 486
VIP · 158
At-Risk · 94
Churned · 61
Purchase Frequency
Preferred Categories
Cohort Analysis
Retention % by signup month cohort, months since signup
Low
High
| Cohort | Customers | M0 | M1 | M2 | M3 | M4 | M5 | M6 |
|---|
Churn Risk
Customers flagged with elevated churn probability
| Customer | Churn Risk | Last Purchase | Total Spend | Suggested Action |
|---|---|---|---|---|
| HP Harriet Poole harriet.poole@mailbox.com | 88 · High | Mar 12, 2026 | $4,210 | Send win-back offer |
| TB Tobias Brandt tobias.brandt@mailbox.com | 81 · High | Feb 28, 2026 | $3,640 | Personal outreach call |
| GS Grace Silva grace.silva@mailbox.com | 63 · Medium | Apr 30, 2026 | $2,895 | Send loyalty discount |
| PN Patrick Ngo patrick.ngo@mailbox.com | 55 · Medium | May 9, 2026 | $1,980 | Recommend restock items |
| IA Isla Andersson isla.andersson@mailbox.com | 32 · Low | Jun 21, 2026 | $1,410 | Monitor engagement |
| MD Marco Diaz marco.diaz@mailbox.com | 76 · High | Mar 30, 2026 | $3,205 | Send win-back offer |
| SR Sofia Reyes sofia.reyes@mailbox.com | 58 · Medium | Apr 22, 2026 | $2,310 | Recommend restock items |
| DO Derek Osei derek.osei@mailbox.com | 27 · Low | Jun 8, 2026 | $980 | Monitor engagement |
| LP Linda Park linda.park@mailbox.com | 84 · High | Mar 3, 2026 | $5,120 | Personal outreach call |
| CM Carlos Mendez carlos.mendez@mailbox.com | 61 · Medium | Apr 21, 2026 | $2,340 | Send loyalty discount |