Customer Segments
8 active segments · 18,420 customers segmented
Active
VIP Customers
Lifetime value > $5,000
Share of base
11.6%
2,140
Customers
$8,420
Avg. Value
Active
Repeat Buyers
3+ orders in 90 days
Share of base
26.1%
4,812
Customers
$1,240
Avg. Value
Active
At Risk of Churn
No purchase in 120 days
Share of base
7.0%
1,286
Customers
$620
Avg. Value
Active
New Customers
Signed up in last 30 days
Share of base
5.1%
942
Customers
$180
Avg. Value
Active
Newsletter Subscribers
Opted into email marketing
Share of base
50.0%
9,204
Customers
$540
Avg. Value
Draft
Discount Sensitive
Only purchases with coupon
Share of base
16.9%
3,108
Customers
$310
Avg. Value
Active
Cart Abandoners
Abandoned cart in last 14 days
Share of base
14.4%
2,644
Customers
—
Avg. Value
Draft
APAC Region
Shipping country in APAC
Share of base
8.8%
1,624
Customers
$960
Avg. Value