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Overview

Dashboards / Overview
AI insights refreshed 6m ago Live

Welcome back, Amelia

Here's how your store is performing today — revenue is trending up 18.6% against last month, with 3 items needing your attention.

Today's Revenue

$48,290

New Orders

312

Active Visitors

1,204

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Thursday, 6 August 2026

18.6%

Revenue

$2.84M

  • Monthly target82% of $3.4M
  • Profit contribution34.8%
9.4%

Orders

48,920

  • Daily average1,632 orders
  • Peak sales period6–9 PM

Customer & Inventory Health

The customer base has grown to 184K shoppers, with a 68.4% repeat purchase rate showing strong loyalty. Visitor conversion sits at 4.82%, with 61.3% of carts completing checkout. Inventory remains healthy at 92% availability, though 14 SKUs are running low and may need restocking soon.

Customers

184K

Conversion

4.82%

Stock Health

92%

Retention

68.4%

6.1%

Average Order Value

$128.40

Product Profit

34.8%

Gross margin34.8%
  • Best categoryElectronics
-0.4 days

Fulfillment Speed

2.3 days

On-time delivery94.2%
  • Same-day dispatch68%
+0.2

Customer Satisfaction

4.7 / 5

  • NPS score62
  • Avg. support response8 min

Top Performing Products

View all
Product Category Sales Revenue Profit Growth Stock Trend
Smart Watch Ultra Smart Watch Ultra 4.8 (1.2k) Electronics 3,420 $187.4K $61.2K 28.5% In Stock
Aurora Headset Aurora Headset 4.6 (890) Electronics 2,910 $142.9K $46.3K 14.2% In Stock
Velocity Runner Velocity Runner 4.3 (410) Fashion 1,860 $97.1K $28.4K 3.1% Low Stock
Nova Phone Nova Phone 4.7 (663) Electronics 1,504 $71.6K $22.9K 9.6% In Stock
Zenith Ultrabook Zenith Ultrabook 4.5 (298) Electronics 1,120 $44.8K $15.1K 1.8% Out of Stock

Category Revenue Distribution

Revenue share by category

Electronics

36.8%

$842K

Fashion

22.4%

$512K

Beauty

13.9%

$318K

Home

12.1%

$276K

Sports

8.3%

$190K

Accessories

6.5%

$148K

Google Ads

345% ROI

Revenue

$214.6K

Budget

$48.2K

Conversion

3.9%

CAC

$18.40

Facebook Ads

290% ROI

Revenue

$142.3K

Budget

$36.5K

Conversion

2.8%

CAC

$22.10

Email Campaign

1,335% ROI

Revenue

$68.9K

Budget

$4.8K

Conversion

6.1%

CAC

$3.90

Affiliate

278% ROI

Revenue

$79.4K

Budget

$21.0K

Conversion

2.2%

CAC

$26.70

Campaign Efficiency

Quadrant view of budget vs. ROI by channel

Stock Overview

Inventory health across all warehouses

Healthy Stock

70%

Low Stock

17%

Out of Stock

6%

Overstock

7%

  • Warehouse A 68% healthy
  • Warehouse B 71% healthy
  • Warehouse C 65% healthy

Channel Performance Comparison

Reach, engagement, conversion, ROI & retention across channels

Channel Reach Engagement Conversion ROI Retention
Google Ads 88 74 79 92 70
Facebook Ads 92 88 62 78 65
Email Campaign 52 60 91 96 88

Best Reach

Facebook

Best Conversion

Email

Best ROI

Email

Best Retention

Email

Order Status

2,148

Pending · 4.4%

5,930

Processing · 12.1%

8,412

Shipped · 17.2%

31,204

Delivered · 63.8%

1,226

Cancelled · 2.5%

Average time spent per stage

Payment Analytics

48.9K transactions
  • Credit Card leads with 42% share Still the most trusted checkout option Live
  • Stripe conversions up this week 23% share — fastest average checkout time 2h ago
  • PayPal remains popular for refunds 19% share of total transactions 5h ago
  • Wallet payments growing steadily 10% share, up from 7% last quarter 1d ago
  • Bank transfers used for larger orders 6% share, mostly B2B accounts 2d ago
  • Fraud checks passed on 99.6% of orders 14 flagged transactions under review 3d ago
  • Recurring billing renewals steady 96.4% success rate this cycle 4d ago

Refund Trend

Refund rate 3.7%

Monthly refund value over the last 8 months

Return Reasons

Share of total returns by cause

3,842 returns
38% top cause
  • 1 Damaged Product 38%
  • 2 Wrong Size 27%
  • 3 Delivery Delay 21%
  • 4 Customer Changed Mind 14%

Damaged Product returns are 2.3× more likely for items shipped without protective packaging — flag high-risk SKUs at fulfillment.

AI Business Recommendations

Generated from this period's sales, inventory & customer signals

High Impact

Mobile accessories revenue increased 24% this month — consider increasing ad spend on this category.

Positive Trend

Customer retention improved 6.2 pts after the loyalty campaign launched in June — repeat purchases are now trending above target.

Action Needed

12 products may require inventory replenishment within the next 2 weeks based on current sell-through rates.